Latest trends in cosmetic dentistry

Latest trends in cosmetic dentistry - Harley Street Smile Clinic Latest trends in cosmetic dentistry

According to recent polls, 71% of British adults admit to not feeling confident showing their teeth when they smile for a photo.

31% blamed these feelings of anxiousness on TV and social media promoting ‘picture perfect’ appearances.

These are shocking statistics. But they also help us to understand why the popularity of cosmetic dentistry continues to grow.   

Are you considering seeking help with your smile? Do you want to understand more about the latest trends? Here our team of experts at Harley Street Smile Clinic share their thoughts on cosmetic dental treatments in 2023. Showcasing some of the most popular procedures worth considering, alongside those you should definitely avoid!

Read on for everything you need to know.

Cosmetic Dentistry Trends - Harley Street Smile Clinic

Top cosmetic dentistry trends in 2023

Pressure from celebrities and influencers may have us overly critical about our own appearance, but the power of a winning smile to encourage self-confidence and boost esteem shouldn’t be underestimated.

This awareness of the importance of positive mental health and self-appreciation has played a big part in increasing the popularity and social acceptance of cosmetic dental treatments. Making procedures more commonplace – and affordable – than ever before.

Some of the most popular treatments include:  

Teeth whitening

Who doesn’t want a pearly white smile? Over recent years more and more people are paying out for whiter, brighter teeth. From off-the-shelf toothpaste claiming to remove stains and restore whiteness to home bleaching kits – whitening teeth is big business.

The smart money, though, is being spent on professional whitening. For this, a dentist will take a mould of your teeth in order to create a bespoke mouthguard. Perfectly fitted to your smile, this can then be worn at home with a special bleaching gel which will safely and effectively remove stains and restore whiteness.

Find out more about the teeth whitening offered as part of our smile makeovers.


If you thought braces were just for teenagers, think again. Invisalign are clear, removable braces that offer a discreet way to straighten smiles – whatever your age.

Ideal for modern life, these practically invisible braces need to be worn for around 22 hours a day but can be slipped off to eat – or just when you prefer to go without – and are the modern-day answer for refining smiles.  

Find out more about Invisalign clear braces.

Cosmetic Dentistry Trends - Harley Street Smile Clinic

Composite veneers

The rising popularity of composite veneers is largely down to the fact they make a great affordable alternative to traditional porcelain veneers.

For this treatment, a composite material is applied directly to the surface of each tooth before being gently sculpted into shape to help even out teeth and create a more symmetrical smile.

Find out more about composite veneers.

No-prep veneers

As technology advances, so too do cosmetic dental procedures. And whilst porcelain veneers have long been the most favoured type of veneer, in 2023 we’re seeing a rise in the popularity of no-prep veneers.

Fast and effective, this option is great for countering problems with minor gaps or discolouration. No-prep veneers can often be fitted directly to the surface of teeth with little to no preparation needed for the original tooth surface (hence the name). With no adaptations to your original teeth required, the procedure can be reversed should you have second thoughts and is an easy way to transform your smile in just a few hours.

Find out more about no-prep veneers.

Mini smile makeovers

Let’s not forget that times are tough. Spending money on your smile – no matter how beneficial that may be to your overall well-being – can be difficult to justify. Which is why we also predict a rise in mini-makeover treatments in 2023.

Quick and pocket friendly, they are an excellent antidote for any lacklustre smile.

Find out more about mini smile makeovers.

The latest trends in cosmetic dentistry - Harley Street Smile Clinic

The worrying rise in DIY cosmetic dental treatments

One trend you definitely don’t want to follow is the dangerous rise in DIY treatments we’re seeing in 2023.

Courtesy of TikTok, ineffective and often downright dangerous treatments to perfect smiles are on the rise.

These are commonly teeth whitening hacks, with videos promoting everything from rubbing lemon juice and coconut oil on the surface of teeth to dabbing them with hydrogen peroxide!!

It’s not just whitening cheats though. Perhaps of even more concern is a move toward DIY straightening.

For those not convinced about self-treatment but still in search of seemingly cheap, quick fixes, professionals continue to warn against the temptation to seek cosmetic dental treatment abroad.

The risk of heading off to sunnier climes carries more than just the potential for too much sun and can leave you burnt in more ways than one. Read the risks in full with our blog, ‘Veneers in Turkey – How far are you willing to go for the “perfect” smile?’ and avoid the dangers by sticking to professional, fully insured treatment in the UK.

How to find the right cosmetic dental treatment for you

Trends come and go and what’s right for one person might not be the best solution for you. So when it comes to cosmetic dental treatments, we’d advise against going for the ‘popular’ treatment and what’s currently en vogue, focusing instead on finding out what’s right for your smile.

Feeling a bit overwhelmed? Unsure which treatment you should be looking at?

Then let us help.

At The Smile Clinic, we lead rather than follow. Not only will we make sure you find the right treatment for you – and your budget – but you can also be confident you’ll have access to all the very latest advances in cosmetic dentistry.

Start your journey to a happier, healthier smile today. Access your free e-consultation now by sending in a photograph of your smile, along with details of what it is you’d like to change, and we’ll get back to you with information on all the options open to you.

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